Must Reads for a fresh start in spring
– 5 inspiring Books about Entrepreneurship.
Here are my current top favorites, they caused a slightly shift on my view on “the Business World”. Or say extended. Great, definitely.
Daring & Disruptive
by Lisa Messenger
Lisa Messenger explains how she founded the successful magazine Collective Hub, at a time when the publishing world and the print landscape was actually written off by many people.
Despite all the recommendations, she did just that: set up a print magazine that has developed into a small empire.
It is about strategic partnerships, about keeping going, not to be afraid of growth, to believe in themselves and how Lisa has found her own deal with public speaking. Pretty impressive – inspiring and fresh.
In between calligraphy posters which make my designer heart beat faster – gorgeous.
Now discover your strengths
by Marcus Buckingham & Donald O´Clifton
Hui – this book has it all.
So to speak, the counter-movement of the fanatical optimization society: instead of putting a lot of work into the lashing and mending of one’s own weaknesses, the authors have developed a more human-friendly system for determining and promoting the strengths of a person.
Matching to the book, there is an online questionnaire, which helps to determine the strengths.
Together, this gives a powerful inspiration to work on your own strengths. I personally found my result insanely insightful and recommend this to anyone.
Blue Ocean Strategy
by Kim Mauborgne
Admittedly – I´m not quite finished with this book yet.
Basically it is about how to build a company, which can change a complete industry. Without the constant hustle and fearful decision making because of the competitors. This is the so called: Blue Ocean Strategy. The red ocean would be the pendant – a company in the competitive war state. The Blue Ocean is symbolic of the free ride on deep waters and many happy fish – or Customers.
This book is half manual, half story collection, with intelligently explained stories – which leaves me with the marvelous desire to also make such a cool thing.
Among other storys, one that stuck with me was the Cirque de Soleil, and how a sickly circus industry got reinvented.
Screw Business as Usual
He seems to be a bit crazy , to be honest. This multimilionar who always makes daredevil stunts, just to land in the press again.
Since reading this book, I think Sir Richard Branson is just sympathetic and what looks like an impossible success story, in his narration looks like a totally simple evolution of his ideas. Incredible story.
Thinking things differently, breaking rules and simply turning several industries around. Somehow cool.
By the way, on the subject of great books and great entrepreneurial stories:
Today starts the Netflix series Girlboss.
The series was filmed according to the eponymous book by Sophia Amuroso and her incredible story.
If one were looking for a modern emancipated Cinderella version – that would be my recommendation.
Sophia has founded the Fashion label Nasty Gal, starting with an ebay shop. And left a mark in the ECommerce landscape.