Know How, Stories, Creativity
Custom Website Pages: How to transform yor Contact Page into a Lead Magnet.
Business & Entrepreneurship, Marketing, Creative Entrepreneurs
One of the most important pages of your website is the Contact Page – Why?
Imagine: for example, you are looking for a business coach or an interior designer. You google a bit and finally find a website, which you like exceptionally well. The content, the design, the core messages – everything feels right. You are convinced that this service is the right one for you. Now you want to book this service? And to do so you need the contact information. Swoosh – and we already landed on your contact page. Boom.
Your contact page is thus, the first page your customer is looking for, if he or she wants to book or otherwise contact you. Sounds pretty obvious, I know. However, the contact page is the most frequently underrated page on your website.
So what should a good contact page contain? Clearly the contact information. Finished. More love and attention is usually not brought to the contact side. But this is the page where you turn your lead, aka your anonymous website visitor into a potential customer. And this is what you want right?
Besides, we do not just want a good contact page, but the best contact page – ever! Perfect for you and your favorite customers.
So again. What should you put on your best contact page?
Now there is an essential question to clarify. What exactly are your goals on your contact page? This question is individual for each business. For example.
You have a store in a nice location, your customers usually shop locally. You could also say you have established yourself locally. In your neighborhood, your store is all over the place. BUT – You’re longing for fresh meat. This means you also want customers who have not yet known you. And exactly they find you find on the Internet and do not know how to get to you. But tehy should find you and reach your place comfortable, without on location searching.
So, for example, the directions are very important. With an interactive Google Maps, you can show your customers exactly where you are and how to find you.
And because your customer experience is important to you, you can now add even more information. For example: How to get to you by public transportation.
Are your customers traveling by bike? Super – How do they get you with the bike?
Your customers do not ride a bike unless in a rickshaw or during the Weekend to Sylt ?! The mirror-shaded SUV needs a parking lot and you have a car park in the backyard. Or 2 corners further, in the parking garage, is always something free?!
With these info you can get extra points for your “I-love-this-brand-account”.
Or in Maya Angelou´s words : ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’
Okay, so a parking lot is out of the question for you at all, your location is not important at all. You live here and there and consider yourself a digital nomad anyway? Your customers should only contact you online and digitally. Good! How? Phone? Skype? Only e-mail?
On your contact page, it is particularly important that you emphasize the most important information.
Your layout should be structured in such a way that the most important information – cathes your eye first hand. You can leave this to your designer. The only important thing is to let him know what exactly is important for you.
What you should do on your contact page.
In general: as in real life. Be cheerful, friendly, helpful and yourself. Your communication process should be as agile as possible. Or in other words: Say it clearly!
Clarity once again is key. On your contact page, you can show that you are the expert and that you know what you are talking about.
On this page, you build a relationship with your customer. You create trust and credibility. You can show who you are, and that you are the right person to contact.
If you now put a nice likeable picture of yourself on your contact page, you give your customer a chance to get a first personal and more emotional impression of you.
You provide the basis for a good cooperation, set expectations and control and give specific information and query.
This is the foundation stone for a good cooperation, and you can start directly.
Encourage your web page visitor to contact you. Imagine that your customer meets you for the first time at an event – would you silently put your e-mail address to him – no. You would take the opportunity to ask him certain things. Find out more about him. Who are you? Etc.
What do you want to know and what should your customer know?
Important information you can ask are for example: How did you find me? Is there anything else I should know?
Important information that could help your customer, for example: Your opening hours, a route description, frequently asked questions, when can I expect an answer. etc.
Well and then there are still a few things you should not make on your contact page.
Insert every, really every bit of contact information you have.Phone, address, e-mail, fax, phone, xing, linkedin, facebook, periscope, snapchat, twitter, Instagram, Pinterest, carier pigeons etc.
Only the most important information belongs to your contact page. Not every single one! If you are also active in social media marketing, you probably want to include all social media accounts here. I know this is tempting. But please – resist it. There is a much better way. For example: systematically distribute and use your social media integration on your website. Decide for an account. Only one. So that your customer does not get lost on the Internet Nirvana.
As soon as a customer has sent you an e-mail, you can, for example, set up an automatic response that points to your facbook page and gives basic information when they can expect a response.
Another good combination is, for example, an e-mail box and an Instagram feed.
So now again in a nutshell:
What is the content you should put on your contact page:
– FAQs- Contact details such as an e-mail address, your address – Google Maps, your phone number- Opening times, or an indication of availability- A contact form – a field in which you can write directly e-mails.
And the most important thing is that you ask yourself individually what is important to you and how your customers should reach and contact you.
– Too much information at once- Insert all social media accounts
Your contact page should have the best usability of your entire website. A good way to find out if your contact page works as you imagine it, the so-called housewife test. Ask friends, family and collegues these questions:
– Can you read the font and all the info?
– Does your contact form work properly?
– Is all the data correct? –
And encourages your contact page to actually contact you?
– How do you feel about your contact page? Does one really want to contact you?
So, now it’s your turn. Leave a comment and let us know what your 3 top improvements are, which you want to incorporate in your next contact page?
Who is behind this blog?
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From UI to Branding and Oldschool Books. I create fresh Designs for Creative Entrepreneurs and Agencys.
There are so many places to make that first impression, because you never know where your ideal clients will stumble upon your brand.
Let´s make all those places count.